Adventure Key · Prismic Media
Adventure Key
Approve · Ship
بريزميك
Adventure Key × Prismic Media · 2026

Unlock the weekend.

90 days. Three concepts. One parent shortcut.
Client · Adventure Key Period · 90 Days Market · Kuwait Audience · Young Mums
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02 / 06 — The Brief

Parent shortcut.

The Win
Not a listing. Not a directory. The weekend decision habit for every Kuwaiti parent.
5M
Kuwait Internet Users
99%
Internet Penetration
153%
Mobile Connections / Capita
1
Decision Shortcut
03 / 06 — Concept 01 · Month 1 · June

Make noise.

Month 1 — Parent Relevance, anchor frame Friday morning — quiet Mummy moment — punchline Three taps relief
Month 01 · Parent Relevance Mood · Candid joy, warm window light
The Big Idea

Make Adventure Key feel like a Kuwaiti mum's secret weapon. Relatable parent humour — bored-kid reels, kid-interviews-parent shorts, meme carousels. Less polish. More recognition.

PILLAR 01

Recycle what works

Refresh top-performing assets with sharper hooks + new visuals. Don't reinvent — re-energise.

PILLAR 02

AI "bored kids" reels

Short AI clips of dramatic kid complaints. Instant-punchline format, made for IG Reels + TikTok.

PILLAR 03

Kids interview parents

Real-shot reels: kids asking parents what they actually look for in activities. Authentic, sticky, shareable.

PILLAR 04

Push + paid stack

Weekend ideas, new vendors, special offers via push. Layered with awareness ads → app visits → downloads.

VO Timeline
00:00 – 00:03
Friday morning. The kids will be bored in 90 minutes.
QUIET
00:03 – 00:06
"MUMMY, there's nothing to do…"
PUNCHLINE
00:06 – 00:09
One app. Three taps.
RELIEF

Month 1 = relevance. Make every parent in Kuwait nod the first time they scroll past us.

04 / 06 — Concept 02 · Month 2 · July

Vendor stars.

Month 2 — Vendor Value, anchor frame Vendor spotlight hero Booking joy Eid cashback drop
Month 02 · Vendor Value Mood · Warm gold-hour, generous framing
The Big Idea

From useful to undeniable. Exclusive AK-only offers, cashback, gift cards, weekly vendor spotlights — every booking a tiny win.

PILLAR 01

Exclusive AK offers

Vendor-by-vendor collabs on deals you can ONLY redeem in-app. Drives bookings, not just clicks.

PILLAR 02

Cashback + rewards

Cashback or reward credits on every booking. Parents feel rewarded for choosing Adventure Key.

PILLAR 03

Gift cards

Buy / win / redeem AK gift cards. Birthdays, Eid, summer holidays — new use cases unlocked.

PILLAR 04

Weekly vendor spotlight

One vendor per week gets a full content treatment: story takeover, post series, dedicated ad.

VO Timeline
00:00 – 00:03
What do you give the kid who has everything?
WARM
00:03 – 00:06
An afternoon she'll remember.
JOY
00:06 – 00:09
Cashback on every booking. Eid edition out now.
ENERGY

Month 2 = value. When AK is in the wallet, AK is in the weekend.

05 / 06 — Concept 03 · Month 3 · August

Borrow trust.

Month 3 — Creator Trust, anchor frame Mummy creator POV hero Arctic Adventure × Below Zero Parent + child cooking class
Month 03 · Creator Trust Mood · Cinematic Kuwaiti family moments
The Big Idea

Mummy creators with trackable promo codes do the proof work. Themed experiences (Arctic Adventure × Below Zero, Parent + Child Bonding Day) become destinations only AK owns.

PILLAR 01

Mummy creator roster

5-7 curated Kuwait family creators with unique trackable promo codes. Real-mum POV scales trust.

PILLAR 02

Vertical collabs

Summer camps, kids clubs, art classes, martial arts — every Kuwait kids vertical covered.

PILLAR 03

Themed experiences

"Arctic Adventure × Below Zero" — winter wonderland skate, photo moments, AK-only passes.

PILLAR 04

Parent + Child Bonding Day

Co-created activities just for parent-child pairs: cooking class, father-son football, mother-child yoga.

VO Timeline
00:00 – 00:03
Two days only. Arctic Adventure × Below Zero.
MAGIC
00:03 – 00:06
Father + son. Same boots. Same goals.
BONDING
00:06 – 00:09
Cooking class. Just the two of you.
TENDER

Month 3 = trust. The creators do the proving. The experiences do the remembering.

06 / 06 — Beyond the 90 Days

Q4 accelerators.

Mall Pop-Up

Live activation introducing Adventure Key to families in person. Photo-worthy + onboarding right at the booth.

Puff Bottles Co-Brand

"Every adventure day needs good hydration." Family-friendly collab + bundled offers.

Bankee × Bankoz

Voucher sold at Bankee store, kids redeem with Bankoz currency. Bridges digital learning + real-world adventure.

The Ask

Approve. Ship.

Start Month 1
Prismic Media · Kuwait · 2026